Still in the 2024 theme of “La magie du Faubourg” we imaged the greatest secret party in the house. We’ll let you see what this looks like for yourselves.
Unzipping the Faubourg
Threads of Time 2024
Hermès
La Magie du Faubourg 2024 invites us into the attic of Hermès, where forgotten objects from the maison’s rich history come to life through enchantment. Hidden beneath the wooden plinths lies a special Faubourg projector, casting a film made from reels of Hermès silk. On the opposite side, a series of silk-covered frames are tucked between sheets, awaiting their moment. Here, the Maison du Faubourg becomes an electric generator, sending a current of energy that animates the installation — a stream of moving LED light that travels across the frames, breathing life into each scene as if the silk itself were alive.
Creativity Quote
RAMADAN FAUBOURG 2024
HERMÈS LA MAGIE DU FAUBOURG
Using the architectural technique used by Escher, we explored the outdoor façade optical illusion where our ribbon (like a light trail) is spotted entering and exiting the windows distributing the Hermes objects amongst neighbours. The light inside the windows emanate a warm desert hue.
Remaining in the topsy-turvy surreal architectural composition, a magic ribbon flies across the citadel/ entering and exiting people’s homes. The symbol of generosity throughout the holy month of Ramadan. The objects fly between each family.
SECRET REALM INITIAL CONCEPTS
Sketches
RAMADAN SHOWCASES
RAMADAN 2023
LET US BE ASTONISHED BY THE LIGHT IN OUR SECRET PLACE
Inspired by the work of Tatsuya Tanaka, particularly the Japanese pavillion in the Universal expo in Dubai, his work makes us reimagine the world by revisiting the scales of objects and giving them a whole new existence.
There is something very astonishing to find many small things happening in a bigger picture so we imagined secret realms in revised lanterns that would become like cities.
Quote
MUMBAI SECRET REALM 23
A SECRET REALM
In this year’s theme of Astonishment by Hermes our “Secret realm” is the story of a passageway into a fantastical parallel universe. Reinventing what we know we lose sense of gravity through an invisible line.
You may see a squirrel escape from a red fox down a birch tree to emerge in a swing city or an ostrich with her head buried in paradise, penguins skiing on the other side of the iceberg or a very interesting hoarding tree.
Whatever it is you see let’s hope it’s the “upside down” with a much brighter and optimistic outcome
NEW DELHI 2023
A SECRET REALM
In this year’s theme of Astonishment by Hermes our “Secret realm” is the story of a passageway into a fantastical parallel universe. Reinventing what we know we lose sense of gravity through an invisible line. You may see a squirrel escape from a red fox down a birch tree to emerge in a swing city or an ostrich with her head buried in paradise, penguins skiing on the other side of the iceberg or a very interesting hoarding tree. Whatever it is you see let’s hope it’s the “upside down” with a much brighter and optimistic outcome!