“EID DREAMS 2019”

HERMÈS EID DREAMS

This particular project stemed from my client’s idea. He had sketched a layered multiverse where he imagined the Hermès objects float playing a part in the decor. The idea was really beautiful but unfortunately the lightboxes at the back of the big windows over-exposed the window and the graphic work was a little lost. The design was more visible on the showcases. This is the perfect example of a project that takes a lot of craft in production to make it wow.

ENCAS

ENCAS

This lovely entrepreneur in Dubai created a Vegan brand, selling bites of goodness, and asked if I could create some characters for her upcoming Kid bars. We developed 3 characters for which the style was based on small children’s stickers in French called «Gomettes».
My idea was that she could include some «Gomettes» in the packs, for kids to recreate the characters.

“TWILLY POIVRÉ 2019”

Perfume Launch of Twilly Poivré Middle East

Twilly Poivré was another twist to the young and fresh Twilly and the pepper notes brought a little spice to our storytelling. Our young women had a wild side.
In these scenes we would reveal a space lit by a projector. Under the spotlight was a transformation. Visually translating the effect the scent would create when the Twilly Poivré walked in the room.

“A HOUSE OF PLAY”

Mall of the Emirates, Dubai

Inspired by contraption and digital games like monument valley, are the objects part of the game or are they playing?

SPRINGING SCENTS TO LIFE

PERFUMERY AND CO DUBAI

When Emaar launched their unique perfume multibrand store in the premium extended section of The Dubai Mall, they asked that we create a teaser space inside an empty shop unit in order to discover 4 olfactory worlds where they would expose a collection belonging to each scent. We created this space with magic mirrors on the wall that would reval the collections once the customers had the raw ingredient olfactory experience.