Home department – Summer 2019
The home department windows in The Dubai Mall are particularly fun to design for. Their height enables to work like one would a house with levels. The house of dreams was one of qwerky display with conotations of dreams found in children’s books. The tableau speaks for itself.
Counting Sheep – Winter 2019
These windows for the flagship were created around the very common technique of counting sheep to fall asleep. What happens to our subconscious when we do so and what does it look like? We were curious to illustrate the motion of sheep morphing into shapes taking us on a deep journey. Dreams.
RAMADAN 2020
This beautiful story was developed by a local Agency in Dubai called “Abjad Design” whereupon pieces of paper would develop into paper horses through the light of the moon and journey thourgh a magical forest. This story was developed for the animation of Ramdan in Hermes communication. At MB we developed this graphic style and story into windows where the light of the moonlight would transform the horse into objects when needed to cross water and reveal the objects hidden in the forest for the horse passing by.
HERMÈS EID DREAMS
This particular project stemed from my client’s idea. He had sketched a layered multiverse where he imagined the Hermès objects float playing a part in the decor. The idea was really beautiful but unfortunately the lightboxes at the back of the big windows over-exposed the window and the graphic work was a little lost. The design was more visible on the showcases. This is the perfect example of a project that takes a lot of craft in production to make it wow.
This lovely entrepreneur in Dubai created a Vegan brand, selling bites of goodness, and asked if I could create some characters for her upcoming Kid bars. We developed 3 characters for which the style was based on small children’s stickers in French called «Gomettes».
My idea was that she could include some «Gomettes» in the packs, for kids to recreate the characters.
Pour ma maman