“COMING TOGETHER”
Coming Together – Summer 2020
Another theme created for our bigger concept “Renaissance” was “coming together” a positive story of our lives out of the pandemic. A hopeful vision of the things in life that we were hoping to rediscover.
“OUR LOST PARADISE”
LOST PARADISE 2020
When COVID 19 hit the world Hermès decided to put a hold on their anual theme “A house of innovation” and requested that we dream a positive outcome to make people escape from the pandemic.
“Renaissance” was the proposed theme and “lost paradise” was concieved. I imagined a world where little people would rediscover their playing ground (who in it’s turn was going through a re-birth) and cherish it. There was a need to show the maintenance and care that had to be given in order to enjoy it’s beauty. There was also the fun and playful side of using what you have.
London
Story and Style
“OUR UNDERWATER HOUSE”
Underwater Dream – Summer 2019
What if we could peer through the window of a house and discover an underwater version of it? Would their statues look like underwater wrecks? Would the Hermes objects have a new life? This fun scenography was created for a light hearted summer campaign in the United Arab Emirates bringing a little fantasy in the house.
“HOME OF DREAMS”
Home department – Summer 2019
The home department windows in The Dubai Mall are particularly fun to design for. Their height enables to work like one would a house with levels. The house of dreams was one of qwerky display with conotations of dreams found in children’s books. The tableau speaks for itself.
“COUNTING SHEEP”
Counting Sheep – Winter 2019
These windows for the flagship were created around the very common technique of counting sheep to fall asleep. What happens to our subconscious when we do so and what does it look like? We were curious to illustrate the motion of sheep morphing into shapes taking us on a deep journey. Dreams.
“RAMADAN 2020”
RAMADAN 2020
This beautiful story was developed by a local Agency in Dubai called “Abjad Design” whereupon pieces of paper would develop into paper horses through the light of the moon and journey thourgh a magical forest. This story was developed for the animation of Ramdan in Hermes communication. At MB we developed this graphic style and story into windows where the light of the moonlight would transform the horse into objects when needed to cross water and reveal the objects hidden in the forest for the horse passing by.