“H24 PERFUME”
HERMÈS
H24 Perfume Launch Windows
“The energy beyond the line”
Those two windows in Mall of the Emirates tell the story of the universal man, where specificity no longer exists. H24 is a free, urban, responsible and active man on whom we can count on to restore balance.
In the first window we imagined a more literal approach of the urban minerality, concrete and modern sphere in which H24 lives. A space that shows the omnipresence of his energy on the outside. The shape of the buidling is inspired by the top view of the bottle. The second window evoques the inside of this realm. Inside his mind or the perfume itself? Complex and intricate versions of himself.