CAMOUFLAGE – Fall 2021
Overcoming challenges across our journey by keeping it together and allow safe passage of materials.
As our protagonists face the challenge of building their mountain, through some fun they manage to keep it all together.
Towards the light – Fall 2021
We imagine our odyssey as a burst out of the unknown. We try to bring a positive light and strong visual energy from which our hero (showcasing the fashion collection) is drawn to the light. Out of the depth of our dreams or away from the city night sky towards the light.
LE ROSE MAKE-UP BLUSH LAUNCH
Windows designed for the Perfume store in Mall of the Emirates. True to this year’s theme “the human odyssey”, in a poetic setting we see our lady of the house embarking on an expedition to the clouds where she wishes to powder their whiteness with her Hermès shades.
In window 1 from her Rose shade house with lipstick pillars, she leaves her case and takes her scarf, setting off into the sky guided by her palettes.
In window 2 the Artist has powdered the cloud, leaving her tools and her scarf as a signature.
H24 Perfume Launch Windows
“The energy beyond the line”
Those two windows in Mall of the Emirates tell the story of the universal man, where specificity no longer exists. H24 is a free, urban, responsible and active man on whom we can count on to restore balance.
In the first window we imagined a more literal approach of the urban minerality, concrete and modern sphere in which H24 lives. A space that shows the omnipresence of his energy on the outside. The shape of the buidling is inspired by the top view of the bottle. The second window evoques the inside of this realm. Inside his mind or the perfume itself? Complex and intricate versions of himself.
RAMADAN 2021
Following the theme of the human odyssey a story was told through an animation by Abjad Design in Dubai whereby an Astrohorse would go around the Hermes Object Galaxy riding his umbrella collecting stars. We decided that the windows would become the worlds that the astro-horse visited in the galaxy and show where those objects floating in the milky way came from.
https://www.hermes.com/dh/en/story/282126-astro-horse-odyssey/
Coming Together – Summer 2020
Another theme created for our bigger concept “Renaissance” was “coming together” a positive story of our lives out of the pandemic. A hopeful vision of the things in life that we were hoping to rediscover.
LOST PARADISE 2020
When COVID 19 hit the world Hermès decided to put a hold on their anual theme “A house of innovation” and requested that we dream a positive outcome to make people escape from the pandemic.
“Renaissance” was the proposed theme and “lost paradise” was concieved. I imagined a world where little people would rediscover their playing ground (who in it’s turn was going through a re-birth) and cherish it. There was a need to show the maintenance and care that had to be given in order to enjoy it’s beauty. There was also the fun and playful side of using what you have.
Underwater Dream – Summer 2019
What if we could peer through the window of a house and discover an underwater version of it? Would their statues look like underwater wrecks? Would the Hermes objects have a new life? This fun scenography was created for a light hearted summer campaign in the United Arab Emirates bringing a little fantasy in the house.
Home department – Summer 2019
The home department windows in The Dubai Mall are particularly fun to design for. Their height enables to work like one would a house with levels. The house of dreams was one of qwerky display with conotations of dreams found in children’s books. The tableau speaks for itself.
Counting Sheep – Winter 2019
These windows for the flagship were created around the very common technique of counting sheep to fall asleep. What happens to our subconscious when we do so and what does it look like? We were curious to illustrate the motion of sheep morphing into shapes taking us on a deep journey. Dreams.